Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...

Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. Email personalization has been a major priority for ...

Dynamic Yield has launched a platform-agnostic personalization tool based on AI and predictive algorithms. The new tool, tool, Experience Email, includes: a drag-and-drop editor, product ...

Litmus, an email marketing platform, released a trio of new features within Litmus Personalize and Litmus Email Guardian to help marketers create engaging, personalized email experiences. The ...

Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with ...

New York, Aug. 11, 2021 — Dynamic Yield, the Experience Optimization platform, today announced the launch of “Experience Email” – a unified personalization solution allowing marketers to create fully ...

Bad personalization is the monster underneath the bed of the marketing world, according to a new study by marketing technology provider Evergage. Bad personalization is a frightening prospect to many ...