Companies have discovered the untapped marketing value of their employees and how they can become assets in their efforts to raise awareness about the benefits of their products and services. Social ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Forbes contributors publish independent expert analyses and insights. I write about the shifting workplace and the new employee experience. As I continue my series focused on the role of a strategic ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today’s competitive market, companies are constantly ...

Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. My series on brand and employee believers explored how to create (or identify) ...

In today's connected world, businesses constantly search for innovative ways to boost their brand presence and break through the noise. While digital marketing, social media and influencer ...

When you think of any major retailer, you probably immediately imagine a personality, a distinct vibe, or something about the company that sets it apart in the marketplace. This branding isn’t just ...

“Customers will never love a company until the employees love it first!” This quote from Simon Sinek, author of the book Start With Why, is sure to bring some level of comfort to business leaders who ...

How your business shows up on social media and everywhere else online is a critical piece of your strategy for attracting new potential employees. One of the first things potential employees do when ...

Workplaces and organizations constantly seek innovative strategies to boost employer branding and build strong team cultures. One underutilized, yet useful method is using sporting events, from ...

In today’s online world, reviews of all kinds have become invaluable for businesses in building their reputation and attracting new employees and customers. While every business is aware of the power ...