Fender has unveiled a new Custom Shop Stratocaster for Canadian slide maverick and fuzz connoisseur Ariel Posen, and it is inspired by a Jazzmaster. In the demo video, Posen admitted to being smitten ...
With tone woods sourced from Street Tree Revival, these one-of-a-kind builds make for one the most intriguing collections Fender’s Custom Shop has ever assembled When you purchase through links on our ...
NAMM 2025: Every year, Fender Custom Shop's elite team of Master Builders and Apprentices join forces to create a ...
The Fender Custom Shop Limited Edition Masterbuilt John Frusciante Stratocaster is a powerful and visually striking addition to the Custom Shop’s catalog. This Masterbuilt, bespoke Fender guitar is a ...
NAMM 2025: Fender truly returned to NAMM with a bang this year. In one of its biggest launches in years, the company unveiled the $599 Standard Series lineup, an Indonesian-built line that aims to ...
In March last year, guitar maker Gibson brought some eye-catching sparkle to its twin-horned classic by adding more than 400 carat of diamonds and pounds of 18 K gold to an SG for the creation of the ...
“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...
The Signal Snowboard crew is known for its unorthodox snowboard projects. Now the team has partnered with Ernest Packaging and Fender's custom shop to create a playable cardboard Stratocaster. Except ...