In October 2024, just before his freshman season at Duke, Cooper Flagg signed an NIL deal with Gatorade. That partnership ...

Of course, the Smart Gx Bottle isn’t Gatorade’s first product that strives to bring athlete-level tech to the masses. Last year, ...

The 23-year-old told Hypebeast in February that the "blue flavor" was her Gatorade drink of choice growing up in West Des Moines. “Soccer was the first sport I ever played, and my first memories ...

Dallas Wings rookie Paige Bueckers debuted the new Gatorade flavor made in her honor following her team's 80-71 win over the Golden State Valkyries on Tuesday night.

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

Caitlin Clark joins the likes of Michael Jordan and Peyton Manning in being featured on the cover of a Gatorade bottle.. Hy-Vee announced on April 21 that a limited-edition bottle of Gatorade's Cool ...

Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand's free membership platform on www.gatorade.com.