Zebco fishing reels are the most popular reels in history. They are also the most neglected. Granted, they are relatively cheap by today's standards for reels, but they are by no means disposable.

Zebco W.C. Bradley, best known as a rod and reel company, has acquired four brands of fishing line from Shakespeare Co. LLC of Columbia, S.C. The announcement was made today by Zebco President Jeff ...

Birmingham's Lawson Richards, a friend for 25 years, showed up at my Springville restaurant the other day to announce he had brought me "a little something." I don't know if it was Richards' ...

Every summer, throngs of children line the banks at area ponds on Take Me Fishing Day in hopes of catching their first fish. Many of the fishing novices use Zebco rods and reels, made by the event’s ...

TULSA, Okla. — Jimmy Houston, angler by trade, can tell you a story or two about the big ones that got away. But it’s the reel that got away that gets him down. Houston can remember the first Zebco ...

Zebco fishing rod and reel in package. The rod is black with silver and orange detailing marked "Centennial TM No. 6100". The Zebco company began as the Zero Hour Bomb Company in Tulsa, Oklahoma in ...

Recreational fishing has been a popular outdoor activity for decades. Since 1932, Zebco has been an iconic brand for the sport, designing some of the most popular rods and reels seen outside to this ...