Conservative activists celebrated as Cracker Barrel scrapped its simplified logo redesign and restores the beloved "Old Timer" character after social media outcry.

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker ...

Cracker Barrel's board of directors and top executives have remained tight-lipped after the restaurant chain's decision to change its classic logo angered its customers nationwide. Timothy Calkins, ...

Responding to a barrage of complaints from its loyal customers, Cracker Barrel announced Tuesday it was scrapping the restaurant’s rebranding campaign and returning to its classic logo.

The company said there are still more than 50 Maple Street stores. Cracker Barrel acquired Maple Street Biscuit Company in ...

The botched Cracker Barrel rebrand and subsequent about-face has captivated Americans and highlighted social media's role in harnessing change. A week after Cracker Barrel unveiled a new logo and was ...