Monday, February 10 @ 9:24 am PT As mentioned by SteamDB on BlueSky, Valve's talk of in-game advertisements has already existed as a policy, with the page referenced below now just a separate entity.

In this video, we discuss EA's CEO Andrew Wilson addressing in-game ads and their implications for free-to-play games. The conversation includes an overview of Steam's recently outlined advertising ...

Explore the future of in-game advertisements with insights from EA's CEO Andrew Wilson. This video discusses the emerging trend of ad-supported free-to-play games and outlines the implications of ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Priye's fondness of gaming started early when he first beat Double Dragon II and couldn't stop himself from doing it all over again every chance he got. Since then, playing a bunch of Contra, GTA, ...

Advertising for mini-games on WeChat is booming, having grown by 113% year on year, as per figures from the latest China WeChat Mini Games Advertising and User Acquisition Report. Mini-games refer to ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

Jake brings two decades of experience with him, having covered major industry events, breaking news, one-on-one interviews, and more. When he's not playing World of Warcraft, he's usually on the hunt ...

TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to add ...

Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus ...