In this video, we discuss EA's CEO Andrew Wilson addressing in-game ads and their implications for free-to-play games. The ...

Jake brings two decades of experience with him, having covered major industry events, breaking news, one-on-one interviews, and more. When he's not playing World of Warcraft, he's usually on the hunt ...

If you've been anywhere online without an adblocker recently, you’ve probably seen ads like this. They're shocking, often racy, and generally frustrating — and they have very little to do with the ...

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and ...

While digital game advertising continues to blur some lines, ad execs say the medium has matured in recent years and is now as easy to plan and buy as other major digital media options such as CTV and ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

Michael Ingram is a Senior Contributor from the United States of America. Michael has been writing for GameRant since 2021 with a previous history of personal analytical writing. Michael is a lifelong ...

Having not learnt anything about how media streaming companies have destroyed their business model with advertising, Electronic Arts is mulling over putting adverts inside its games. Apparently it is ...

Azur Games used hypercausal runner game Taxi Run to experiment with a new method of monetising in-game ads This resulted in a 5% increase in overall revenue and up to a 20% increase in the US without ...

AdInMo, a player-centric monetization platform for mobile game developers, has announced the beta release of its InGamePlay software development kit (SDK) 3.0. InGamePlay 3.0 builds on AdInMo’s ...