Gatorade’s Flavor Mashups, launched in celebration of the brand’s 60th anniversary, are more than just clever marketing—they’re a tribute to its legacy and a fresh take on fan favorites.

The latest bizarre drink trend taking over the internet is Gatorwine, which is exactly what it sounds like: Gatorade mixed with wine. There may actually be something to wine about here.

Gatorade Water is joining a crowded category. It's currently dominated by Coca-Cola's Smartwater, capturing nearly 27% of the US market share, according to Euromonitor data.