Gatorade's new smart water bottle can change how athletes and other physically-inclined individuals measure their hydration levels. Detail view of a sports bottle at the bench in a game between the ...

TEL AVIV, Israel--(BUSINESS WIRE)-- Today, impacX (TASE: IMPC.TA), the Internet of Packaging company that provides a full end-to-end connected experience for water, vitamins, supplements and CPG ...

Iowa women’s basketball star Caitlin Clark has teamed up with Gatorade to create a personalized drop that embodies her mantra: “Dream Big.” Clark’s first collaboration with Gatorade includes a custom ...

ImpacX, a smart packaging platform company, has partnered with Gatorade to launch a new smart water bottle. ImpacX’s patented smart cap technology turns reusable bottles into a smart, digital device ...

Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as ...

In a groundbreaking move, basketball sensation Zion Williamson has introduced his exclusive, one-of-a-kind custom-designed Gatorade Smart Gx Bottle. This innovative creation extends Zion’s ...

Considering how necessary water is for life, you think we'd be good at getting enough of it, but you'd be at least a little wrong. While chronic dehydration isn't a widespread problem (despite common ...

The first-ever "Gatorade x DJ Khaled" capsule collaboration released via Gatorade iD signals the next phase of the brand's digital transformation The "Gatorade x DJ Khaled" capsule collaboration will ...

When a wearable says it can track your hydration, that usually means manually input each time you lift a glass of water to your mouth. But the Gatorade Gx is a little bit smarter than that. US sports ...

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app ...