Gatorade is getting a major makeover, consisting of new drinks, powders and packaging. - Brendan McDermid/Reuters. It’s not just hardcore athletes who want to stay hydrated, and ...

Liquid I.V., which was founded as a sports drink mix in 2012, was acquired by Unilever in 2020 and has remade itself into a wellness and hydration brand. LMNT also had non-athletes in mind last fall ...

"Everyone needs hydration, and it isn’t one-size-fits-all,” PepsiCo president Mike Del Pozzo said ...

Gatorade parent company PepsiCo said Thursday they're hoping to broaden their customer base to include non-athletes who are also trying to hydrate — whether they're on a long flight, going for a walk ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated packaging. The PepsiCo-owned brand announced the changes in a news release ...

The first-of-its-kind formula is set to begin rolling out to stores in 2026, with nationwide availability expected by next year.

Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...

New York (CNN) — It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand ...