"Everyone needs hydration, and it isn’t one-size-fits-all,” PepsiCo president Mike Del Pozzo said ...

It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade.

Gatorade parent company PepsiCo said Thursday they're hoping to broaden their customer base to include non-athletes who are ...

Liquid I.V., which was founded as a sports drink mix in 2012, was acquired by Unilever in 2020 and has remade itself into a ...

Gatorade is rolling out a major overhaul with new packaging, lower-sugar formulas, fewer artificial colors, and a bigger ...

The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst Quencher and Gatorade Zero drinks will no longer ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...

Gatorade is updating the labels on its electrolyte sports drinks and preparing a new product that it claims will hydrate you ...

The brand is undergoing its biggest reinvention in 60 years.

Doctors caution that while electrolyte and sports drinks have their place, the average non-athlete shouldn’t reach for one ...

PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that ...

PepsiCo's sports drink brand is launching new packaging, lower-sugar formulas, and a new product as it courts a broader ...