"Everyone needs hydration, and it isn’t one-size-fits-all,” PepsiCo president Mike Del Pozzo said ...
It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade.
In a recent press release, Gatorade announced it will be expanding its portfolio with an all-new sports drink. Gatorlyte ...
Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...
Liquid I.V., which was founded as a sports drink mix in 2012, was acquired by Unilever in 2020 and has remade itself into a ...
The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst Quencher and Gatorade Zero drinks will no longer ...
Doctors caution that while electrolyte and sports drinks have their place, the average non-athlete shouldn’t reach for one ...
PepsiCo's sports drink brand is launching new packaging, lower-sugar formulas, and a new product as it courts a broader ...
The brand is undergoing its biggest reinvention in 60 years.
PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that ...
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