It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to ...

Add Yahoo as a preferred source to see more of our stories on Google. A wave of lower-sugar and functional drink launches are bubbling up for spring, as major brands debut new beverages aimed at ...

Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like ...

Gatorade is preparing to launch an all-new electrolyte beverage, inspired by the PepsiCo brand's six decades of hydration science and featuring more electrolytes than previous formulas. Earlier this ...

Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Bison attacks Yellowstone tourist No relief from the heat as many US ...