NEW ORLEANS - New Orleans Pelicans star Zion Williamson continues as a marketing force off the basketball court in his latest partnership with Gatorade. Zion and Gatorade collaborated on the limited ...

Gatorade's new smart water bottle can change how athletes and other physically-inclined individuals measure their hydration levels. Detail view of a sports bottle at the bench in a game between the ...

Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as ...

ImpacX, a smart packaging platform company, has partnered with Gatorade to launch a new smart water bottle. ImpacX’s patented smart cap technology turns reusable bottles into a smart, digital device ...

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Las Vegas Aces star A’ja Wilson has added a high-profile sponsorship to her portfolio. Gatorade has signed the two-time WNBA MVP to a multi-year endorsement deal. Wilson joins a small but potent group ...