You know that moment in the supermarket when you’re staring at the drink cooler and everything looks the same until you spot ...

Gatorade is launching a brand-new “Lower Sugar” line and, as part of that line, reviving a discontinued flavor. Exactly 25%!

Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon lime, and glacier cherry, and is priced in line with the brand's classic ...

The beverage industry is seeing significant innovation with trends like sugar reduction and functional drinks.

The Coca-Cola Company’s KO Zero Sugar line has rapidly evolved from a niche offering into one of the central growth engines ...

Power couple Gabrielle Union and Dwyane Wade continue to find new and fun ways to partner up and grab our attention. This time, they’re starring in their first ad campaign together for Gatorade Zero, ...

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. Since its founding in 1965, Gatorade has been the ...

Cereal and soda may not be a great combination at the breakfast table, but apparently it's a different story in the ...

Gatorade for decades has reigned supreme in sports drinks, serving as the mid-workout thirst-quencher and the post-victory coach-soaker. Now the PepsiCo megabrand is going big in tech. Other WRAL Top ...

Gatorade has been branching out into new categories, including unflavored water, to keep up with consumers' changing tastes and tougher competition. Rivals like Prime Energy and Coca-Cola's Bodyarmor ...