Gatorade Is Bringing Back Rain Berry in a Brand-New “Lower Sugar” Line

Gatorade is launching a brand-new “Lower Sugar” line and, as part of that line, reviving a discontinued flavor. Exactly 25%!
BeverageDaily

Beverage NPD: October’s top picks

The beverage industry is seeing significant innovation with trends like sugar reduction and functional drinks.
Zacks Investment Research on MSN

Is Coca-Cola's Zero Sugar Momentum Reshaping Its Core Portfolio?

The Coca-Cola Company’s KO Zero Sugar line has rapidly evolved from a niche offering into one of the central growth engines ...
FoodBusinessNews

Gatorade unveils lower-sugar beverage line

PURCHASE, NY. — PepsiCo, Inc. is keeping up with the better-for-you boom with the debut of its Gatorade lower sugar line. Gatorade Lower Sugar is formulated with 75% less sugar than Gatorade Thirst ...
NBC DFW

Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. Since its founding in 1965, Gatorade has been the ...
NBC Los Angeles

Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up

Gatorade has been branching out into new categories, including unflavored water, to keep up with consumers' changing tastes and tougher competition. Rivals like Prime Energy and Coca-Cola's Bodyarmor ...