Gatorade Is Bringing Back Rain Berry in a Brand-New “Lower Sugar” Line

Gatorade is launching a brand-new “Lower Sugar” line and, as part of that line, reviving a discontinued flavor. Exactly 25%!
FoodBusinessNews

Gatorade unveils lower-sugar beverage line

PURCHASE, NY. — PepsiCo, Inc. is keeping up with the better-for-you boom with the debut of its Gatorade lower sugar line. Gatorade Lower Sugar is formulated with 75% less sugar than Gatorade Thirst ...
Bowl of Quick Cook on MSN

The Sweet Allure of 'Zero': How Health and Marketing Reshaped the Global Beverage Market

You know that moment in the supermarket when you’re staring at the drink cooler and everything looks the same until you spot ...
NBC 6 South Florida

Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. Since its founding in 1965, Gatorade has been the ...
NBC Los Angeles

Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up

Gatorade has been branching out into new categories, including unflavored water, to keep up with consumers' changing tastes and tougher competition. Rivals like Prime Energy and Coca-Cola's Bodyarmor ...