Generation X, or Gen X, is the generation name for the group of people born between the mid-1960s and the early 1980s. Gen ...

The digital age has created an unprecedented communication divide between parents and their children. Recent research from LifeStance Health in partnership with Researchscape International, conducted ...

Baby boomers may just be the last generation to have had a smooth and financially secure retirement. For their children, most of whom are Generation X, retirement will not be as easy as it was for ...

Each generation tends to think that its taste in music, art, and culture, as well as its attitudes and values, are ‘just right’ while those that came before and after them got it a tad wrong. But it’s ...

For Gen Xers, many of them had to grow up figuring out life on their own. That mindset has managed to help them in many ways, but might have also given them some bad habits as well. The habits that ...

CHICAGO — Generation X, often referred to as the “forgotten generation,” is the cohort born between 1965 and 1980. North America is about to enter its peak years for marketing to Gen X, said Wolfgang ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Gen X kids often grew up hearing a whirlwind of advice from their boomer parents. All of these sayings and rules were presented as truths, but looking back, a lot of them didn't quite match reality.