Until recently, I believed that people—regardless of their generation—were driven by the same basic drivers and needs: recognition, security and purpose. I’d heard the buzz about generational ...

Forbes contributors publish independent expert analyses and insights. Mark C. Perna is a generational expert who covers education & careers. This voice experience is generated by AI. Learn more. This ...

Three-fourths of adults younger than age 34 own an iPod or another mp3 player. Members of the Baby Boom generation align more closely with younger generations than with older ones on most social ...

Boomers lead in essential spending; non-independent Gen Z leads in discretionary spending. Life stage and changing habits are ...

Every generation is defined, at least in part, by the significant cultural and economic events experienced during their early lives. Today’s young people, Generation Z, are still navigating the ...

AUSTIN (KXAN) — Texas’ youngest spenders are generating more credit card debt than older generations, according to new insight from the Federal Reserve Bank of Dallas released last week. The report ...

Although Americans and Germans were adversaries in World War II, they became allies during the Cold War and remain strategic trading and military partners today. Our survey, conducted in association ...