There are good logos and there are bad logos—who can tell the difference between the two? Per Mollerup, an economist whose Scandinavian visual communications firms Designlab specializes in corporate ...

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...

Do you have a strong logo or a weak one? While a dancer may ask herself, “I wonder what Michael Jackson would think of my dance moves?” or a boxer may ask himself, “I wonder what Muhammad Ali would ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

An icon in the shape of a lightning bolt. Impact Link Designing a logo is like cooking a plate of food. Many ingredients come together and with testing you can end up with something really tasty. Good ...

Opinions expressed by Entrepreneur contributors are their own. In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your ...

Some of the world's most famous and successful companies have extremely memorable logos. Think about the red and white Target target or McDonald's golden arches. The logos are inseparable from the ...