Brands still struggle with the hashtag – some more than most. What starts as a good-natured appeal to the public often ends in a feeding frenzy of snark and outrage. To avoid a #HashtagFail, Twitter’s ...

Ten years ago, the first hashtag came to be, courtesy of Twitter. Did anyone ever expect it would become such a ubiquitous part of our daily conversations or that we would be making the hashtag symbol ...

YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by ...

Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online reading Can a book “go viral” in the same way a cat video on YouTube can? Unless it’s Harry ...

Instagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they ...

The way hashtags are being used on TikTok is changing. While it's usually not best practice to litter your uploads with dozens of hashtags, it can be helpful when it comes to accessing subcultures and ...

NPR's Audie Cornish speaks with Bev Gooden, creator of the hashtag #whyIstayed. The hashtag took off in September after the Ray Rice scandal, when many asked why women stay in abusive relationships.