This is exactly what happened to Haliey Welch, who went massively viral after her "Hawk Tuah" comments. It led to a meme frenzy and eventually a Talk Tuah podcast which cemented Haliey's celebrity.

The murky group behind “Hawk Tuah” girl Haliey Welch’s meme coin — which crashed hours after its launch — was sued by investors for failing to register the cryptocurrency, according to ...

The group behind the meme coin named after viral "Hawk Tuah Girl" Hailey Welch has been hit with a lawsuit from investors after the $HAWK coin crashed within hours of ...

Haliey Welch, better known as the 'hawk-tuah' girl, has mostly disappeared from the internet since the end of 2024, after her cryptocurrency completely bombed, leaving a lot of fans upset.