This is exactly what happened to Haliey Welch, who went massively viral after her "Hawk Tuah" comments. It led to a meme frenzy and eventually a Talk Tuah podcast which cemented Haliey's celebrity.

The group behind the meme coin named after viral "Hawk Tuah Girl" Hailey Welch has been hit with a lawsuit from investors after the $HAWK coin crashed within hours of ...

The murky group behind “Hawk Tuah” girl Haliey Welch’s meme coin — which crashed hours after its launch — was sued by investors for failing to register the cryptocurrency, according to ...