Bit-O-Honey is a nearly 100-year-old candy bar. And it’s getting a makeover. Spangler Candy Company, which recently acquired Bit-O-Honey, hired Young & Laramore to rebrand and reposition the brand.

Who knew that candy marketing success could hinge on the age profile of a honey bee mascot, the amount of yellow and red on a package, small changes in texture? When Spangler Candy recently acquired ...

We may receive a commission on purchases made from links. In a candy aisle filled with ever-evolving flavors and novelty mashups, Bit-O-Honey remains one of the quiet survivors. While some may ...