World of Hyatt has been the consensus best-value hotel loyalty program for years. But ...

Hotel loyalty programs reward travelers but push direct bookings. See how Marriott, IHG and Hyatt impact agents, OTAs and ...

Partnerships are a critical part of GHA's loyalty strategy. Creating unique and bespoke partnerships allows them to leverage the appeal of independent hotels while competing with larger chains.

Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings ...

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand for immediate gratification, research shows reward programs must evolve.