Have you ever been feeling all sharp and fancy in your new Adidas UltraBoosts only to have one of your running buddies casually mentions that if you’re going to show off your new kicks, you should ...

Global company names often get Anglicized or Americanized to the point where they're unrecognizable. But there are lots of perks to ensuring a brand name is pronounced correctly. Hyundai is the latest ...

Sneakerheads in the States have apparently been mispronouncing "adidas" for years. Business Insider Australia wants Americans to know that they've been doing it wrong. That site insists that Yankees ...

CNBC's Wilfred Frost and Sara Eisen sit down with Adidas CEO Kasper Rørsted to discuss the company's latest soccer deal and settle the score on how to pronounce Adidas. Got a confidential news tip? We ...

While some brand names are easy to pronounce - 'Google', 'Tesco' and 'Lego' - others can be a little more complicated. For example, try saying 'Ellesse', 'Porsche' and 'Moschino' without stumbling. A ...

Ok, so you got through New York Fashion Week sounding like a pro. Then London came around and you were feeling pretty confident. After that, it all went downhill as you attempted to pronounce one ...