In 2018, author and marketing maven Seth Godin posed a question in a podcast: Imagine if Nike opened a hotel. What would it be like? Their reputation, he continued, is so well-established that we can ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Few channel chiefs reign over a partner program and community with the depth of IBM's. For two years, Donn Atkins, general manager of IBM Global Business Partners, has managed, nurtured and grown ...

Gen Z’s buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Are you a Coke person or a Pepsi person? Whichever you are, I bet you have strong feelings about it. If you’re at a restaurant and ask for a Coke, and the waitress sheepishly asks you if Pepsi is OK, ...

For a long time, the fastest way to get a raise was to quit. Companies built that system. Now they’re surprised by the behavior it created. The truth is that when strong employees quit, they usually ...

Discover how to use AI and customer data ethically to strengthen trust, loyalty and long-term business growth. Learn practical ways to scale personalization and connection without sacrificing your ...

In a B2B2C environment, however, the assumption that loyalty always begins with direct consumer acquisition starts to break ...

How to build customer loyalty and relationships that drive repeat business Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform ...