Influencers waited in massive lines for Khloe Kardashian’s Good American pop-up—only to be turned away

Content creators are calling the event ‘a hot mess.’ Inside the VIP pop-up disaster that turned an exclusive brand preview ...

26% of Americans say influencers have swayed their vote. Political campaigns are racing to win them over.

The battle for voters in the 2026 midterm elections is playing out on the TikTok For You Page, as creators influence ...

Rachel True Just Blasted Bratz For Ditching The Craft Cast For Influencers

The actor, who played teenage witch Rochelle Zimmerman in the 1996 supernatural horror film, took to X to call out Bratz over its promotional rollout for a new collection of dolls inspired by the ...

South Florida influencers take on political issues, measures as expert urges clearer disclosure rules

Creator Pascal Okoh says he has not been paid for political videos, and consultant Christian Ulvert says disclosure rules may ...

When it came to Cal AI’s viral success, a small army of influencers paid off

The company generated over $30 million in revenue in two years and was acquired by MyFitness for an undisclosed amount of ...

Chef Nité cooks up beloved videos of his traditional New Mexican recipes; The Influencers

On this episode of The Influencers, host and digital producer Mercedes Gonzales-Bazan welcomes Chef Nité Marquez to the ...
Pew Research Center

What Do Health and Wellness Influencers Post About?

Just over half of health and wellness content on social media focuses on healthy living, while about a third discusses medical topics. And 38% of posts have a product or service promotion.
Forbes

Micro-Influencers: Pros, Cons And Effective Management Strategies

In recent years, micro-influencers have emerged as a valuable marketing asset for brands seeking to reach niche audiences and maximize their impact. These influencers, with a modest yet dedicated ...
Forbes

Influencers, Social Cohesion And The Responsibility Of Business Leaders

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Dr. Sindhu Bhaskar is Chairman & Founder of EST Group, an enterprise based in the MIT ...