The "Love, Hurts" campaign is fueled by doubt, as Jordan Brand's caption on that clip makes clear: Some people want to hate everything about Jalen Hurts. Hate that he's a winning

Hurts also threw a 12-yard touchdown pass to A.J. Brown late in the first half and scored on a 1-yard tush push for the first score of the game, leading to a statistical performance achieved only by Hall of Famer Joe Montana in Super Bowl history.