The Eagles lost the NFL championship in 2023 to the Kansas City Chiefs, prompting Hurts, 26, to change his wallpaper to a somber snapshot of him walking off the field surrounded by red-and-yellow confetti. The tables turned Sunday, February 9, when Hurts led the Eagles to a 40-22 victory over the Chiefs in the big game.

Off the heels of its electric "Love, Hurts" campaign, which served to address Birds quarterback Jalen Hurts's haters directly, the brand replicated the name of the ad using the Philadelphia LOVE statue. Specifically, it added a comma after LOVE and propped up the word "HURTS" in big red letters.

Philadelphia’s LOVE Park got a bit of a twist after the Philadephia Eagles' Super Bowl win. Jalen Hurts' MVP performance has sparked a lot of imagery surrounding the Eagles quarterback and the big red LOVE statue that sits in the plaza received a slight alteration.