Salish Matter’s father turned her into one of the world’s biggest social media stars at age 10 — now 16, hear what she has to say about it

Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million ...
Yahoo

Who Is Salish Matter? All About the Influencer Whose Pop-Up Caused Pandemonium at a New Jersey Mall

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...
Hosted on MSN

MrBeast, Like Nastya, Jordan Matter Partner With Creator-Focused Franchise Building Venture Flywheel (EXCLUSIVE)

MrBeast, YouTube's most-followed creator, has partnered with Flywheel, a creator-focused franchise building venture launched by Eyal Baumel, former CEO of global YouTube network Yoola. As well as ...
NorthJersey.com

Huge crowds swarm NJ mall for social media stars Salish and Jordan Matter, Ninja Kidz

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...
People

Teen Influencer’s Makeup Launch Causes 'Pure Chaos' at N.J. Mall, as Fans Claim It Was 'Unsafe' and 'Poorly Planned'

The Sept. 6 pop-up was planned to celebrate the launch of Salish Matter’s new makeup line, Sincerely Yours jGilbert Flores/Variety via Getty;ordan matter/Instagram A pop-up hosted by teen influencer ...