I was pleased to have received a sampling of Hasbro's latest addition to the building-brick genre: KRE-O Transformers. We received a Bumblebee 75-piece set and Kreon minifigure in mid-October, both of ...

The KRE-O building toys are Hasbro’s answer to Lego, but with retro properties like G.I. Joe and Transformers at their disposal, they’re even more effective at luring in nostalgia seekers. So ...

Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego. Hasbro Inc., the No. 2 U.S. toy maker, is joining the building-block fray with a new line called ...

One of the coolest franchises that Hasbro has is Transformers. Hasbro launched Transformers back when I was a kid, and I spent countless hours trying to convert the bots to and from their robot guise.

Kre-O is Hasbro’s take on Lego bricks, and the packaging is eager to point out that the bricks are compatible with other leading building products. Without using the name of a competitor, Hasbro wants ...

Hasbro is the toy company that was behind some of the toys that shaped my youth. Specifically, I had all the Transformers that my parents would let me have. I often broke them trying to transform them ...

NEW YORK (AP) - Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego. Hasbro Inc., the No. 2 U.S. toy maker, is joining the building-block fray with a ...

Steven Weintraub launched Collider in the summer of 2005. As Editor-in-chief, he has taken the site from a small bedroom operation to having millions of readers around the world. Over the years, he ...

I was pleased to have received a sampling of Hasbro's latest addition to the building-brick genre: KRE-O Transformers. We received a Bumblebee 75-piece set and Kreon minifigure in mid-October, both of ...