The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...

As Kit Kat's campaign for its green tea-flavored candy bar shows, 360-degree videos can have tremendous power to engage audiences with their content and brand message. The "Zen Break" video immersed ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. No appearance is as bizarre and out-of-character, however, as the time Lemmy picked up the violin ...

On Thursday, August 17th, New York City-based video game entertainment company Atari Interactive Inc. filed a lawsuit alleging trademark and copyright infringement claims against Swiss food and drink ...

Girls Aloud will make millions by fronting an advertising campaign for the new low calorie Kit Kat bar. The contract with Kit Kat, for the new Senses bar, is thought to be their most lucrative ad deal ...

The Approval Matrix: They All Came for the Zerbanatis Our guide to what’s highbrow, lowbrow, brilliant, and despicable.

Fans watching the University of Houston Cougars compete in the NCAA Men's Championship Game Monday night will also see the premiere of a new character-driven Kit Kat commercial, featuring the Break ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 37 min ago By Ad Age and Creativity Staff - 5 hours ago By Ad Age Staff - 5 hours 32 min ago By Adrianne Pasquarelli - 5 hours ...

Nearly 8,500 followers of a conservative protest group calling itself One Million Moms has launched a petition attacking Kit Kat chocolate’s “tasteless” new ad. The 15-second commercial is set to the ...