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Add Yahoo as a preferred source to see more of our stories on Google. Beyoncé and Levi's officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer gave ...
When Beyoncé dropped her hit Cowboy Carter album in March, no one could’ve been happier than the folks at Levi’s. Having the 17th track, “Levii’s Jeans,” one extra vowel away from its signature ...
Add Yahoo as a preferred source to see more of our stories on Google. The Beyhive is buzzing after Levi's released its latest ad featuring Beyoncé. Not because the "Cowboy Carter" singer looked great ...
Levi Strauss & Co. has built an empire in part on jeans that make butts look good, and now it’s leaning into those iconic back pockets with its first Super Bowl ad in more than two decades. The ad, ...
Beyoncé and Levi’s first teamed up to recreate the brand’s iconic Laundrette ads more than a year ago. Now, the fourth and final installment of the REIIMAGINE campaign is out. “Chapter 4: The Denim ...
Beyoncé Knowles-Carter and Levi’s continue collaborating with Chapter Three, which reimagines the iconic 1988 “Refrigerator” ad. The original commercial featured a young man keeping his Levi’s jeans ...
First came the song — now the campaign. When Beyoncé’s “Cowboy Carter” album was released in April, it was her take on country that got most of the attention. But at Levi’s headquarters in San ...
The cultural phenomenon that is Beyoncé continues to redefine boundaries in both music and fashion with her latest groundbreaking partnership. The Grammy Award-winning artist has breathed new life ...
Beyoncé models her latest Levi's collaboration, "Chapter 3," on Instagram. This is the third installment of her "Reimagine" campaign with Levi's. The campaign includes recreations of classic Levi's ...
Levi’s is leaning in with two things that very few fashion brands can match — 172 years worth of history and a tie-up with Beyoncé Knowles-Carter to bring it to life. Outside the rarefied world of ...
Good morning. Levi Strauss & Co. is betting its collaboration with superstar and trendsetter Beyoncé will accelerate the momentum of its already growing women’s business. Harmit Singh, chief financial ...