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The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” By Callie ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

Apple's logo is one of the most iconic and well-known ones around. Here's a look into the history, design, and meaning behind its uniquely recognizable look.

From Visalia, California, to Florence, Alabama, many a city authority has suffered the wrath of residents over an unpopular ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I had the great fortune to have an in-depth conversation with Rob ...