The sneaker giant's first commercial employing Jackson was aired during the 1989 MLB All-Star Game, titled "Cross-Training by Bo Jackson." A shot of Jackson crushing a fastball is followed by ...

The 1990 Score Bo Jackson Black & White – The Card That Made Us Believe Anything Was Possible. Considering the Bo card sits ...

Everyone who knows him has a story about Bo Jackson. Somebody saw Jackson (seen above posing for pictures with fans ahead of a Sept. 17 Auburn game) do this. Somebody saw Jackson do that.

Bo Jackson, the two-sport icon that starred in ... He is the only athlete to be an All-Star in the NFL and MLB. A Heisman Trophy winner from Auburn in 1985, Jackson made his debut with the Kansas ...

But even now, eight years after he played his last football game and four years since his last baseball game, Bo Jackson is still considered by many to be "the man" among multi-sport athletes.

On Wednesday, Preston Farr of Farm to Fountains predicted that the Royals would make at least one big trade for a star hitter by the deadline, while mentioning Toronto Blue Jays shortstop Bo ...

A profile of Bo Jackson and how his college and professional feats in two sports captured the public's imagination and made Jackson a cultural icon.