As part of its ongoing push to become more eco-friendly, Mars Inc. hopes to raise consumer awareness of the importance of reduce, reuse and recycle by giving a second life to some of the company’s ...

MCLEAN, Va., June 21, 2023 /PRNewswire/ -- Today Mars introduced results from research commissioned with the Geena Davis Institute on Gender in Media to assess representation of gender, race, identity ...

Mars, which has been on a five-year quest to achieve gender parity in its ad, says it’s hit the equality zone, with females making up 49.9% of its on-screen ad imagery. That’s a 51% increase since it ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Mars has announced that the brand is kicking off 2023 with a return to the Super Bowl - and a specially commissioned ad for M&M'S. The new 30-second spot, produced by BBDO New York, will air during ...

The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising. Andrew Clarke, Global ...

- Mars Also Made Significant Strides to Increase Representation of People of Color - MCLEAN, Va., June 21, 2023 /PRNewswire/ -- Today Mars introduced results from research commissioned with the Geena ...