Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made ...

Grabbing a reporter’s attention today requires a blend of logic, art, relevance, timing, and reach. Our media relations team asked some of the world’s leading media professionals for their top tips to ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

The media plays a pivotal role in creating perceptions. Politicians, organizations and businesses can view the media as friend or foe. But smart people and business leaders learn to use the media to ...

Publicity can make or break a company. Whether illegal dumping is discovered and sent out through the media or a business sponsors medical care for a child cancer patient, publicity drives the way the ...

If there’s one thing that public relations professionals can agree on, it’s that the media landscape is always changing. The rise of digital has made it easier to get your content seen by as many ...

Sharing information has never been so easy. Just post it, right? Not so fast. The receiver may not be the right person. With an online attention span per message of just six seconds, if they are not ...

As the media landscape grows increasingly diverse, generating news coverage that enhances the university’s reputation and visibility in digital, broadcast and non-traditional media remains a key ...

The purpose of these guidelines is to ensure all engagements with media representatives on behalf of the University of Colorado Boulder are coordinated by Strategic Media Relations in the Office of ...

Telling the University's stories is at the heart of what we do. University Communications keeps you up to date on Boston College news and events through its print and digital media platforms including ...

The SCU Media and Internal Communications team offers advice and support for gaining media coverage on our newsworthy programs, students, and faculty—in print, online, in the news, and through social ...

The Office of Media Relations connects Smith College with the media. We respond to inquiries from reporters and editors, pitch stories about Smith to the media, prepare Smith sources for interviews ...