Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

Shiyu Miyazaki, left, who wears makeup while working, is seen in Tokyo's Minato Ward, Jan. 20, 2026, in this partially modified photo. (Mainichi/Yuko Shimada) TOKYO -- There's been an increase in men ...

Once upon a time, the realm of makeup, hair and skincare was cordoned off to men — or rather, anyone who wasn’t a woman. But times are a-changing, and these days, the rigid gender binaries that once ...

SEOUL, South Korea (AP) – Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup over his forehead, nose, chin and cheeks until his skin is flawless. Then he ...