We shine a light on the music industry’s dubious marketing history and the shady activities artists, managers, labels and ...

Olivia Shalhoup covers entertainment marketing and social strategy. This voice experience is generated by AI. Learn more.

The music and celebrity worlds have always run on image as much as talent. A great song needs a great visual to match, and a star's brand lives or dies by the content surrounding them.

Tracking music industry trends online relies on streaming analytics, social signals, and search data that help labels make ...

The music business is no different from any other business in some respects. It requires a strategic marketing plan to consistently sale music and gain opportunities for their artists. The success of ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It's no secret that social media has become a major part of the artist and song promotion playbook.

If you love music but are more interested in the business side – launching a record label, music publishing or managing artists – a music business degree could be your backstage pass to the industry.

Also this week: Columbia Records UK has a new A&R head, mprs Global taps a COO and more. By Chris Eggertsen Jessica Keeley-Carter was promoted to executive vp of global marketing at Warner Music Group ...

We shine a light on the music industry’s dubious marketing history and the shady activities the industry has indulged in to ...