With the World Cup coming to the US this summer, Nielsen fan data shows soccer audiences over-index heavily on radio and ...

Available for current Nielsen ONE Ads customers, this new capability predicts sales lift and incremental revenue for a given ...

Nielsen has for years been the subject of criticism from some of its flagship TV clients. One way to address the squabbling?

Performance measurement: DMAs® offer a standardized geographical framework for comparing advertising campaign performance ...

All the recent commotion about alternative TV currencies, including some in the past month alone, has raised questions – which is to say, concerns – about the longevity of Nielsen panels. So, Nielsen ...

The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies.— This story first appears at TheDesk.net, a premium source for original ...

Nielsen wants to regain its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen notched a bit closer to that goal with its announcement of Media Rating Council accreditation ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in ...

New data reframes anime fandom as a cross-platform, affluent audience, raising questions about industry blind spots and ...

“Grey’s Anatomy” has made 320 appearances on Nielsen’s weekly streaming rankings, more than any other series in the charts’ ...