Nike is making inroads on more sustainable packaging with testing of new solution known as “One Box.” Spearheaded by Rich Hastings, the brand’s custom shoebox designer, the team created a durable ...

Anticipation was already high for the Wu-Tang Clan’s Nike Dunk High, a sneaker that was reportedly only made in just 36 pairs in 1999. The shoe is set to get its first public release soon, and the ...

The Shoe of Champions? Kyrie Irving has teamed up with Wheaties for a very special edition of his Nike Kyrie 4 signature sneaker. His next food-inspired collaborative sneaker after teaming with Pepsi ...

Though there's buzz surrounding his first ever retro, LeBron James also has a brand new sneaker on the horizon. Here's an in-hand look at the black and white colorway of the Nike LeBron 14, along with ...

Packaging nabbed some of the thunder from sneakers on Nike Air Max Day on Sunday. Miniwiz CEO Arthur Huang teamed up with NikeLab to create modular packaging made entirely of post-consumer materials ...

The sneaker industry requires more than product design to create excitement because its products require demonstration to build customer anticipation. Brands now focus on the entire experience that ...