A recent rich media mobile advertising campaign from Ocean Spray drove awareness for the brand?s diet juice drink line with an ad unit expansion rate of 15.65 percent. The full-screen interstitial ad ...

Showcases that you can "Just Add Cran™" to any occasion with new holiday ads, limited-edition flavor, and seasonally inspired activities that tap into the transformational power of the cranberry "New ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

For the next wave of its brand refresh, Ocean Spray is introducing a new tagline, and a new character. The brand is launching a “Just Add Cran” masterbrand campaign introducing the titular tagline ...

Ocean Spray's new ad campaign is more about the people doing the cranberry growing than the cranberries themselves. Ocean Spray, the cranberry growers cooperative founded way in back in 1930, is ...

Ocean Spray is assembling its cross-channel campaigns for the holiday season – and just producing and managing the video assets alone requires Santa’s Workshop-levels of effort and cross-team ...

Ocean Spray's first national campaign targeting Hispanic consumers introduces the brand with the tagline, "Sabor Unico. Bueno Para Todos," which translates to "Unique flavor, Good for everyone," per a ...

The method, called randomized control trial (RCT) measurement, isn’t a new concept. (Fun fact: Apparently, the first randomized control trial took place in Nuremberg, Germany in 1835, as part of an ...

"New generations are hosting and making their own traditions. While we remain a focal point at many tables, we also want to extend our products into more informal occasions and engage with the next ...