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Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up"It's off to a great start so far ... consumer love," he said. For now, classic Gatorade remains the brand's top seller.
The Gatorade tradition took off in 1986 when Burt and his teammates poured it over Parcells’ head after all 17 of their wins, including their Super Bowl triumph over the Denver Broncos.
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