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Celebrity publicist and CEO of Society22 PR, an award-winning hybrid digital PR agency based in Los Angeles and NYC. Are you pouring resources into SEO but struggling to see results? You might be ...

Understanding why you’re hiring a PR agency to advance your company’s goals is essential. So is making sure you agree on those goals at the relationship’s inception. Successful client-PR partnerships ...

There is a glitch in the B2B marketing matrix, which is to say there is an opportunity for companies that fix it. Securing high-quality backlinks is one of the two most important SEO factors for ...

Digital strategies are dictating PR campaign tactics more than ever: Almost two-thirds of communication industry experts agree that digital marketing and PR tactics must be used more collaboratively.

Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can rank a website without backlinks. The trick is focusing ...