In Coca-Cola Co.’s quest to knock PepsiCo’s Gatorade off its sports drink pedestal, the company’s Powerade has entered the functional water market with Power Water, its first new product in five years ...
The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look, marketing ...
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PepsiCo's powerhouse Gatorade brand turns 60
PepsiCo (NASDAQ:PEP) is celebrating the 60th anniversary of its Gatorade brand this year in online advertising and TV commercials. The Gatorade legacy began in 1965 when University of Florida ...
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