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Logan Paul's Prime sales plummet in a key market as the once-popular drink has growing pains
The hype for energy drink-maker Prime Hydration is drying up. When YouTubers Logan Paul and KSI launched the Prime brand in 2022, demand was so high that a secondary black market formed among UK ...
The U.S. Olympic and Paralympic Committee is suing an energy drink brand affiliated with a pair of YouTube stars, accusing the company of trademark infringement. In a lawsuit filed in the United ...
Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said. The company has also faced multiple ...
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