Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

Segmentation is a technique used to identify and satisfy the needs of specific groups of customers with similar requirements within a market. Segmentation is an alternative to offering a "one size ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and customer intelligence solutions provider, has announced the completion of their new product segmentation engagement for a patient ...

Appboy, the maker of a suite of customer relationship management (CRM) tools for mobile app developers, is now offering a new customer segmentation product that lets developers slice their audience ...

Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. We know that in search, not all things are created equal. Not ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...