Frankly, being blonde is neither easy nor is it cheap. Sure, there are a select few lucky souls naturally blessed with bright locks, but for the majority of us (even if you were naturally blonde as a ...

As someone who has been (fake) blonde for decades, I know a thing or two about brassiness. These unwanted warm tones can make blonde look too yellow or even red-orange. Purple shampoo can help ...

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If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

An update on Olaplex’s classic No 4 Bond Maintenance Shampoo, it shares the same patented active ingredient that seeks out the broken bonds in your hair (those caused by chemical, thermal and ...

I've always had a tough time maintaining my pearly blonde hair, particularly on the day I get my roots done; for some reason, no purple shampoo or at-home toners have worked as well, and I'd like to ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...

But most mere mortals can’t afford to go to the hairdresser all the time (and if you can, what is your secret?) meaning that keeping our hair in tip-top shape between salon visits comes down to home ...

Maintaining color-treated hair isn’t always easy, especially when you’re routinely bleaching and trimming hair, and roots begin to grow out and ends begin to split. Luckily, purple shampoo can save ...

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