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Forget black: Ruby red is the car color of 2027

Axalta’s 2027 Color of the Year is a deep ruby red with a subtle shimmer designed to give cars a more vibrant, jewel-like finish.
GM Authority

Ruby-Red Redefined Is Axalta’s 2027 Automotive Color Of The Year

Axalta Coating Systems has selected Redefined, a rich, ruby-red finish with a subtle shimmer, as its latest Global Automotive ...