Economists say the next phase of recovery hinges on bringing back international visitors, especially from China, who historically spend more and stay longer.

They traveled in groups — sometimes on tour buses — shaping the strength of our visitor industry. But Chinese tourism has not ...

Tourists left a hefty $14.2 billion in San Francisco in 2025, edging up from $13.8 billion the year before, even as some ...

With the JP Morgan Healthcare Conference underway in San Francisco, Union Square is alive. "It's a little bit more than I thought," said Mark Davis. "It's beautiful, I love to see it." Davis and his ...

Mayor Lurie and China's consul general stressed cultural and business connections beyond politics. Chinatown business owners note visitor spending is still below pre-pandemic levels from 2019. There ...

SAN FRANCISCO - Summer is over but tourism in California and San Francisco is not. One of the driving factors this year is large events like the Workday Rising conference at the Moscone Center, which ...

Travel spending in San Francisco rose to $14.2 billion in 2025, topping 2019's pre-pandemic high of $14.1 billion. But 2025 ...

Tourism money being spent in San Francisco and California is rising steadily despite a $1 billion statewide plunge in a ...

Add Yahoo as a preferred source to see more of our stories on Google. A rope swing in Bernal Heights - removed repeatedly by the city - appears in a new San Francisco tourism ad, reigniting a familiar ...