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I was fortunate to be part of the team that won the Irn-Bru business in a rather odd pitch against BBH back in the early 1990’s. I say “odd” because when I say we “won” the pitch we actually “lost” it ...
Irn-Bru is rolling out some huge brand changes ahead of its 125th anniversary. Scotland's other national drink celebrates the massive milestone in 2026 - and its going big to mark the occasion. As ...
This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...