Pickleball has become one of America's biggest fitness trends, attracting millions of older adults looking for a fun way to ...

If baseball is America’s pastime, then what does it mean if nearly as many Americans played pickleball in 2023 as baseball? According to the annual Topline Participation Report from the Sports and ...

Pickleball has become America's fastest-growing sport, attracting millions of older adults looking for a fun, social way to ...

Athletic footwear has become the key revenue driver for the sporting goods industry. In 2025, total sporting goods wholesale sales rose 3.7 percent to $130.0 billion from year-ago levels, according to ...

Finally, some good news: More and more people are getting active, according to the Sports and Fitness Industry Association’s (SFIA) recent report. For the first time since they started tracking ...

Demand for athletic performance shoes doesn’t appear to be slowing down anytime soon. By gender, walking for fitness was the top activity for both men and women, up 0.4 percent to 51.5 million and up ...